• Sustainable South Asian Streetwear Celebrating Original Design.

Saale! Collection

Original Designs by Rocky Sahoo

Bark your truth.

Saale (sah-leh): Hindi for in-law but not in a nice way. But no one uses it in a truly bad way, it's always sarcastic, used to greet long lost friends, relatives, and family members. Its not even used literally in most cases. We at Saale! want to use it as a word of exclamation. A word that defines liberation.